Thousands of designers, marketers, and product managers have
come to rely on Susan Weinschenks original 100 Things Every
Designer Needs To Know About People as a go-to book
for practical advice on how to use the latest findings in
psychology and neuroscience to directly inform and improve their
designs, brands, and products. Research hasnt stopped since
the book was written, and new design challenges have emerged.
Weinschenks new book, 100 MORE Things Every Designer Needs
To Know About People applies the latest research in psychology,
neuroscience, brain research, and social psychology to the design
of technology products, including websites, apps, wearables, and
artificial intelligence. Weinschenk combines real science and
research citations with practical examples to make her 100 MORE
Things engaging, persuasive, easy to read, accessible, and useful.
100 MORE Things Every Designer Needs to Know About People is not
just another design guidelines book because it
explains the WHY behind the guidelines, providing concrete examples
and prescriptions that can be easily and instantly applied.